Saskatoon City Hospital

It Starts Here - Branding Campaign.

Diagnosis. Treatment. Recovery. Let’s GOOO!! This project meant we got to play dress up and scrub up for our simulated surgery – so that’s always a win! In all seriousness, the Saskatoon City Hospital plays a crucial roll in the health of Saskatchewan people. Despite this, awareness wasn’t where the Saskatoon City Hospital Foundation wanted it to be.

The ‘It Starts Here’ campaign was developed and at the forefront was to be a branding video to illustrate the services and specialties of the hospital (there are many!). Through brainstorming sessions and collaboration, Sikpics and SCHF went all in on showcasing a day in the life at the hospital with this cinematic branding video.

The campaign is currently being used to trigger donations and funding for specialized equipment to help care for the people in Saskatchewan. Success!!

Project Details

2024

Services

Drone, Photography, Commercial, Community

We knew this project needed a powerful script to compliment our visuals along with a buttery voice over. Sikpics offers script writing as well as a curated voice over talent roster consisting of some of the top voices in Western Canada. Just don’t forget your warmups – “How Now Brown Cow…”

“Working with Sikpics was an absolute delight! They understood our creative needs and worked diligently to capture the tone, mood and message we wanted. Their knowledge of equipment and technology surpassed our expectations. Overall, their efforts resulted in a perfectly professional product that we are happy to share with the digital world.”

— Tom Eremondi, Communications Director, Saskatoon City Hospital Foundation

A FPV (first person view) from the perspective of the patient was one shot we were really excited about incorporating into this project. With careful direction, the team of health care professionals absolutely crushed this scene.