Visual intrigue + Comedic payoff = A Cinema Pre Roll Banger!!

Research really is great. This includes research for eyebrow clean up! The branding masterminds at Rock & Bloom brought us on to execute on this playful creative that illustrates the hypothetical horrors that could happen if proper research isn’t done.

We scouted and decorated our location, brought on the perfect cast, utilized coloured LEDs and haze, partnered with talented makeup artists and an audio engineer (shout out to our boy T Bone), used camera trickery, etc to sell this 30 second commercial spot. The opening scene is the perfect contrast (Bad Move), to the clean, professional and welcoming Affinity Credit Union scene (Great Move) which really hammers home the messaging.

This spot is a perfect example of an elevated product through strong collaboration. Deliverables included cinema pre roll (nothing better than our clients on the big screen just prior to the new Dead Pool movie), as well as YouTube adds. Let’s hope that brow grows back quick!!